7 steps to adopting a comprehensive Gen AI strategy

Author- Gleb Tsipursky – Editor’s Note: This is part of an ongoing series examining generative AI and its continuing impact on the business world.

Successfully adopting generative AI (Gen AI) requires more than just integrating new technologies. It necessitates a comprehensive Gen AI strategy that aligns tools with organisational goals and effectively manages the transition for employees.

For example, Microsoft, as the largest company in the world and at the forefront of Gen AI adoption, highlights the importance of a clear approach focused on business objectives.

Without a clear approach, even the most advanced AI tools can lead to underutilisation or inefficiencies. You’ll get the best ROI by adopting the 7-step approach outlined below for adopting a comprehensive Gen AI strategy, emphasizing the balance between technical requirements and human factors.

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More in this series

How managers can leverage the productivity promise of generative AI

How businesses can fully harness the power of generative AI

Can AI-driven innovation outperform human creativity?

Will generative AI liberate workers from the office? 

Leveraging Gen AI to transform your learning and development programs

In the age of AI, idea curation will eclipse idea creation

Leading the generative AI transition beyond cognitive biases

Should we move fast and break things with AI?

The challenges and risks of Gen AI adoption

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Step 1: Assess current processes

Before implementing a Gen AI strategy, it’s crucial to evaluate existing workflows, tools and challenges to identify areas where AI can have the most significant impact. Key questions include: Which processes are manual or inefficient? Where are the pain points that Gen AI could address? How effectively is data utilised in decision-making?

For instance, a customer service department overwhelmed by inquiries might benefit from AI-driven chatbots to streamline interactions and reduce response times.

Studies have shown that AI-based chatbots can enhance user compliance and satisfaction in customer service settings. Similarly, a manufacturing firm could use predictive AI models to optimise inventory management. This assessment lays the groundwork for defining precise objectives in the next stage.

Step 2: Define clear objectives and goals

With a thorough understanding of current processes, the next step is to establish clear, measurable objectives for Gen AI adoption. Without specific goals, AI initiatives can become unfocused, leading to wasted resources.

Objectives should align with broader business goals such as reducing operational costs, enhancing customer satisfaction, improving decision-making accuracy or increasing employee productivity. For example, an organisation might aim to reduce time spent on administrative tasks by 30% through AI-powered automation or increase lead conversion rates by leveraging AI-driven customer insights.

Well-defined objectives ensure that both leadership and employees are aligned on the intended outcomes of Gen AI implementation.

Step 3: Engage stakeholders and build a team

Successfully adopting a Gen AI strategy requires buy-in from stakeholders across the organisation, including senior leadership, department heads, frontline employees and IT teams. Early engagement ensures that those affected by AI are involved in shaping its implementation and integration into workflows.

It is crucial to form a cross-functional AI implementation team comprising members from IT, operations, HR, legal, and other relevant departments.

Each member brings unique insights, ensuring that technical, ethical and legal considerations are addressed. Regular communication helps manage expectations and fosters widespread support, reducing resistance to change.

Step 4: Develop a road map and timeline

With objectives set and a team in place, developing a clear road map for Gen AI implementation is essential. This road map should outline key milestones, responsibilities and timelines for each project phase, structured in manageable stages to allow for testing and adjustments.

A typical road map might include initial pilot projects to test the technology in a controlled environment, collecting feedback from early users, scaling the AI solution across departments and providing ongoing training for employees.

Realistic timelines are crucial, recognising that full-scale implementation may take months, depending on the organisation’s needs and the maturity of the AI tools being deployed.

Step 5: Choose the right Gen AI tools and partners

Selecting appropriate tools and partners is critical in adopting a Gen AI strategy. Not all AI solutions are equal, and organisations must evaluate which tools align best with their specific objectives and workflows. Considerations include integration with existing systems, scalability, customisation options, and the level of support and training available from vendors.

Strategic partners, such as AI vendors or consultants, should have a proven track record of successful AI deployments and a deep understanding of the organisation’s industry. The right tools and partnerships can make the difference between a seamless integration and a fragmented implementation process.

Step 6: Evaluate using effective metrics

Post-deployment, ongoing evaluation is essential to measure Gen AI’s impact and guide future improvements. Defining key performance indicators (KPIs) tied to the original objectives allows leaders to track the success of the AI initiative and make data-driven decisions about necessary adjustments.

Common metrics include efficiency improvements, employee experience, performance quality of AI outputs, and adoption and utilisation rates. For example, tracking reductions in time spent on repetitive tasks or improvements in process automation can indicate efficiency gains.

Employee satisfaction can be measured through surveys, assessing how AI impacts their work. Monitoring the accuracy of AI predictions or improvements in decision-making reflects performance quality. Adoption rates and user feedback help understand how widely AI tools are used and identify areas for improvement.

Step 7: Pursue continuous improvement

Adopting a Gen AI strategy is an ongoing process that requires continuous improvement. AI systems must evolve alongside organisational goals, technological advancements, and shifting market conditions.

Regular feedback collection from employees, customers and AI system performance data is vital for understanding how well Gen AI tools function and how they can be improved. This feedback loop allows organisations to stay agile, adjusting AI models and refining processes as needed.

Iterative improvements should be built into the adoption strategy from the outset, with AI systems regularly updated based on new data, changing user needs, and advancements in AI technology.

Regular audits of AI models ensure they remain accurate, relevant, and free of bias. Continuous training for employees ensures they remain confident and capable of using AI effectively, maintaining high adoption rates and reducing resistance to new technology.

Case Study: A regional financial services firm

A regional financial services firm asked for my help to adopt a Gen AI strategy for streamlining their recruitment and onboarding processes. By automating resume screening and interview scheduling, the firm achieved significant time savings, reducing the time to hire by 40%.

Employee satisfaction was measured through regular surveys, revealing improved experiences with the hiring process. The firm also tracked the performance of the Gen AI tools by analysing the quality of candidate matches and assessing long-term employee retention rates.

Finally, adoption rates were closely monitored, and user feedback was incorporated into iterative improvements, ensuring the AI-driven recruitment process continued to evolve and meet the firm’s needs.

Gen AI strategy: A tool for transformation

Adopting a comprehensive Gen AI strategy involves more than just the technical aspects of implementation. It requires a thoughtful, step-by-step approach that integrates technology with business goals, employee engagement, and continuous improvement.

By following these steps — assessing current processes, defining clear objectives, building cross-functional teams, developing a roadmap, selecting the right tools, and continuously evaluating progress — organisations can successfully integrate Gen AI into their operations and sustain its value over the long term.

Through this structured approach, Gen AI becomes not just a tool but a driver of transformation and innovation across an organisation.

The information and opinions presented are the author’s own and not those of Vistage Worldwide, Inc.

Originally published on Vistage Research Center.